The micro brewing / craft beer market has exploded over past few years as consumers’ beer palates across North America have become more sophisticated. These small batch, hand crafted beers now represent the fastest growing segment within the beer market. A recent article in Business in Vancouver stated that BC's micro brewing had experienced 43% sales growth over one year period which was more robust than any other beer and alcohol category. Although still relatively small compared to big commercial brands, the BC industry has grown from 35 breweries and brew pubs in 2007 to over 130 expected by 2017. In Northern BC there are four craft breweries currently open - one in each of Valemount, Quesnel, Terrace and Prince Rupert - with a fifth planned to open in downtown Prince George by end of 2016. While the debate rages on about which brewers are deserving of the craft beer label, there is no debating local breweries are producing amazing varieties of quality beer with different tastes, aroma and appearance to suit any palate.